If your non-technical green career industry is advocacy, you may be interested in the debate in Washington about energy and climate legislation. Many large non-profit organizations are working behind the scenes to get environmental legislation passed. Groups such as the Climate Registry, the Climate Protection Action Fund, the Blue Green Alliance, and the Alliance to Save Energy are all working toward a solution. Even though the Blue Green Alliance spent more than $1 million on lobbying last year, environmental groups had a difficult time keeping up with the spending by oil and coal companies. In 2009 oil and coal companies spent a total of $154 million on lobbying Congress.
If after doing your research you have chosen green marketing as the industry you would like to be employed in, consider the possibilities of companies in the solar power industry. The demand for solar power is continuing to grow, so are the number of companies supplying that power. As the number of companies supplying that power increases, their need to "niche" and differentiate from each other grows. Depending upon their business strategy, solar power companies and their suppliers (like solar panel inverters) may do their marketing in-house or they may hire a firm, either way green jobs are created. Artichoke Creative, based in San Diego, CA, is an example of a specialized marketing agency.
If you'd like to learn more about non-technical green careers, sign up for our free teleclass, So...Where Are the Non-Technical Green Careers, on February 18th.
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